Take the GTM Score
Solutions for Build awareness

Get into your buyers’ heads before they start buying

Your competitors aren’t reaching more people because their product is better. They simply have a head start in awareness. We’ll help you systematically own the key topics in your market and build a leadership position that makes you the first choice buyers think of.

Take the Buldok GTM Score 28 questions ~7 min
HubSpot Diamond Partner From impressions to real opportunities 60+ implementations
Who is this solution designed for?

For teams with a great product the market keeps overlooking.

You are in the Build awareness stage of our Buldok Revenue Engine framework.

This is the part of the journey where sales pipeline doesn’t exist yet. The question here isn’t “how do we close these deals”, but “how do we make sure potential buyers even know we exist”.

Designed for these roles
CMO / Head of Marketing
At an ambitious company that has outgrown its early days and needs marketing to become a systematic, predictable engine of growth.
Demand Gen Lead
Owns day-to-day execution and campaigns, but without clear positioning keeps fighting an uphill battle to turn marketing into a machine that works.
CEO / Founder
Can no longer (and no longer wants to) carry marketing strategy on intuition alone, and needs to safely delegate GTM to a system.
CFO
Watches efficiency, refuses to burn money on campaigns that don’t work, and needs to see how awareness investments turn into real pipeline sooner or later.
Or if you’re facing these situations
The market doesn’t know you, so you rely on luck
Inbound leads do come in occasionally, but purely through word of mouth and personal referrals, never as a predictable source from the market.
Your thought leadership lives only in slide decks
Strategic presentations for leadership and key customers are full of expert content, but there is no real content engine producing it consistently.
You track clicks and impressions, but pipeline is flat
Monthly marketing reports celebrate growth in views and likes, yet pipeline hasn’t moved for three quarters straight.
Every campaign starts from scratch
The team reinvents the wheel every time, because positioning and messaging aren’t documented anywhere everyone agrees on.
FROM CHAOS TO SYSTEM

From “nobody knows us” to a market that understands exactly what you’re worth.

Sound familiar?

WHAT IT LOOKS LIKE TODAY

A missing or unclear GTM plan

Your positioning and brand voice shift on the fly. In practice, your tone depends on whoever happens to be writing that day.

Process

Fragmented tools that don’t talk to each other

Content lives in one tool, ads in another, and the website only changes through a developer. Every campaign adds technical debt, and technology slows you down instead of speeding you up.

Technology

Measuring impressions instead of pipeline

Social followers keep growing, but you can’t say which activities actually generate opportunities. You’re tracking surface-level vanity metrics.

Data

Bland content that blends in with the competition

Beyond the basics on your website, you create no real value. And when you do write something, you sound like every other player in your industry.

Enablement
WHAT STRONG AWARENESS BUILDING LOOKS LIKE

Consistent positioning and a clear brand voice

Your foundations are solid. Everyone in the company knows exactly who you target, how you differ from competitors and what language your brand speaks.

One connected stack you control yourselves

Content creation, distribution and advertising run from a single system built on HubSpot. You update the website and campaigns without waiting for developers, and the whole tech stack stands on clean foundations that won’t hold back your growth.

Clear attribution from first visit to closed deal

With measurement that works, you see exactly how brand activities feed the sales funnel. Marketing’s contribution is measurable, not mysterious.

A content engine with a voice of its own

You create distinctive thought-leadership content and expert materials that keep bringing relevant traffic months after publishing.

Services

How we help the market find out about you

13 services for Build awareness
THINK

Designing your GTM approach

We design the firm link between who you target, what you tell them and where you meet them. All anchored before a single campaign launches.

Project
THINK

Choosing the right tools

We assess your marketing tech stack against what your strategy actually requires. You get a clean setup with tools your team can run alone, without permanent dependency on external agencies.

Assessment
RUN

Starting your content engine

An ongoing retainer for steady, high-value content: expert articles, case studies and thought leadership materials. We build value that compounds across quarters, not one-off campaigns.

Retainer
RUN

Multichannel demand gen and nurturing

A multichannel demand gen retainer: search, content, paid social and nurturing. We run it alongside your team and connect it to your CRM so spend stays measurable.

Retainer
THINK

Adopting AI without losing your voice

AI strategy and implementation for your content and revenue stack. Set up at a pace your team can adopt and sustain long term.

Assessment
THINK

Sharpening your targeting: who you talk to and why

Hands-on workshops that anchor your ICP, buyer personas and customer journey. The essential inputs for any successful awareness work.

Project
THINK

A diagnostic of your revenue system

A vendor-neutral diagnostic that uncovers process, data and technology gaps across your revenue system and lays out a concrete 12-month roadmap.

Assessment
BUILD

HubSpot Marketing Hub your team runs on its own

We configure HubSpot Marketing Hub around your real processes: lifecycle stages, lead scoring, automated lead routing. No future dependency on external vendors.

Project
BUILD

A website that’s easy to manage

We build or fully migrate your website to HubSpot CMS. Your marketing team edits pages instantly, without waiting for developers.

Project
GOVERN

An audit of what your stack really delivers

A review of how well your marketing and RevOps stack actually supports the business. We uncover the hidden limits and weak points holding back your growth.

Assessment
GOVERN

A senior fractional RevOps leader

Add an experienced fractional RevOps leader to your GTM strategy: someone who systematically runs strategy, prioritization and operating rhythm. At Buldok, that role is held internally by Lukáš.

Retainer
GOVERN

Optimizing what already works

Fixed-price, fixed-scope sprints that immediately lift conversions and engagement in your running awareness programs. Ideal for more mature companies.

Project
RUN

A fully outsourced RevOps function

Multiple specialized retainers under one roof, led by our fractional RevOps leadership. The fastest, most efficient way to get a complete RevOps engine without building an expensive internal team.

Outsourcing
Proof

Real client case studies are coming as engagements close.

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PHOTO PLACEHOLDER

Active retainer clients · CEE B2B mid-market
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Working together

Four levels of working together. Start anywhere, continue only if it makes sense.

You don’t have to tackle awareness building all at once, or do all of it with us. You can start with strategy alone, build one concrete project from it, and only hand us ongoing operations and expansion once the results make sense to you. Each level stands on its own.
  1. 01

    Strategy

    We work out who to target, with what, and through which channels. So you stop spending your budget blind and know where your future demand is born.

  2. 02

    Implementation

    We set up the channels, content and marketing technology so awareness building actually runs and delivers tangible results.

  3. 03

    Operations

    We take over ongoing content production and ad campaigns. Awareness grows every month without you having to manage it daily.

  4. 04

    Expansion

    We break the status quo. We connect awareness to the rest of your revenue system and run it as one RevOps discipline. You know where to push, what to scale back, and how it grows your pipeline.

NEXT STEP

Is awareness holding back your growth?

Not sure whether your biggest awareness gap is unclear positioning, a missing content engine, the wrong channel mix, or missing attribution and measurement? The Buldok GTM Score gives you a precise answer: it reveals your maturity stage, names your weakest dimensions and shows the first recommended step. It takes about 7 minutes and it’s free.

Take the Buldok GTM Score Book a 30-min RevOps consultation
28 questions · ~7 min
Keep going
Our Domains Enablement How we build your team the content and brand foundation that strong market awareness stands on. Our Domains Processes How we anchor your positioning, messaging and entire GTM strategy for good, before you launch a single campaign. How we work Operations How our monthly retainers keep your content engine and entire awareness motion running without interruption. How we work Strategy How the initial diagnostic, audits and strategy projects unlock the full potential and maturity of your revenue system.