Take the Buldok GTM Score
How We Work · Diagnostics

Before you invest, find out exactly where it hurts

Eleven diagnostic services, from marketing through sales to data and AI. Pick the one you need and get a finished document with named findings, priorities, and recommended next steps.

Take the Buldok GTM Score 28 questions ~7 min
HubSpot Diamond Partner From guesswork to a concrete solution 60+ implementations
When to reach for a diagnostic

You’ll know it by this: you’re arguing from feeling, not from numbers.

You don’t know exactly where it hurts most in your business, and you’re not ready to buy a fix yet. You want to see the facts first.

Pick by what you need to find out. Six diagnostics follow the customer journey, from building awareness to growth from existing customers, and reveal exactly where things get stuck along your path. Five diagnostics follow an area: process, technology, data, enablement, and AI, and reveal what’s broken across the whole company.

Designed for these roles
CEO / COO
About to decide on budget or expansion and wants independent facts first.
Head of Marketing / Sales / Customer Success
Suspects where things are stuck but needs to prove it to leadership with numbers and concrete findings, not feelings.
Newly appointed CRO or Head of RevOps
Taking over a team and wants a fast, unbiased picture of where things stand before changing anything.
Investor or board member
Wants to see the state of sales and marketing through an independent party’s eyes before an investment or strategic decision.
Or if you’re facing these situations
You need to make a business decision and need facts to back it
You know something isn’t working, but you can’t back it with numbers or point to exactly where it comes from.
You need a fast answer, not a month-long project
You’re not looking for a fix right away. You want to know first exactly what’s broken and in what order to tackle it.
You’re planning an investment and want an independent view
Before you release budget for a new system or team, you want to see where you actually stand.
You want answers, not an immediate commitment to implementation
You don’t want a recommendation that depends on whoever sold it to you. You want an impartial audit whose findings you can implement with anyone, including your own team.
DIAGNOSTICS ACROSS THE JOURNEY

Whichever part of the journey it is, we’ll find its weak points

Find what’s hurting you most. On the right is what the diagnostic gets you.

WHAT IT LOOKS LIKE TODAY

You don’t know whether marketing money is leaking out

Campaigns run, budget gets spent, but nobody can say what’s actually generating demand.

Build awareness

You have no idea exactly where deals get stuck in your sales process

The sales process grew organically and nobody knows exactly which stage decides whether a deal is won or lost.

Land deals

You don’t know about unhappy customers until it’s too late

You spot churn risk only when the customer tells you it’s over.

Optimize adoption

You don’t know where unnecessary chaos is happening between teams

Marketing, sales, and support each hand off the customer their own way, and nobody has mapped where it breaks down.

Process

You don’t know if you can trust your own numbers

Your CRM has duplicates, missing fields, and reports built on top of them. The company still plans and decides based on that data.

Data

You don’t know where AI would actually save you time

You’re trying AI here and there, but nobody has worked out where deploying it would make the most sense.

AI
WHAT THE DIAGNOSTIC GIVES YOU

Precisely named problems instead of gut feelings

You know exactly what isn’t working and why, backed by data from your own systems, not a benchmark from somewhere else.

Priorities based on real impact

You know what to fix first and what can wait. No guessing, no wondering where to invest your limited time.

Concrete solutions, not just a problem description

Every finding comes with a proposal for how to fix it and what it actually delivers, whether that’s time, money, or new deals.

A recommended order for next steps

You know what to start with and what comes after, whether you continue with us or without us.

An output you can take anywhere

You get a finished document you can bring to leadership, your own team, or another vendor.

An independent view, no internal assumptions

The diagnostic is run by an outside team that has no reason to dress up the findings or bend them to its own interests.

Services

Diagnostics across the whole company

Build awareness

Marketing audit

Find out where marketing money and leads are leaking. A detailed review of your campaigns, website, and competitors. You get a clear picture of weak points and a 12-month action plan.

Uncover demand

Visit-to-lead journey audit

Find out why visitors aren’t converting into leads. We walk through the entire journey from first visit to submitted form and show you exactly where you’re losing opportunities.

Land deals

Sales audit

Uncover where deals get stuck in your sales process. We review how your team handles inquiries, why the sales cycle stretches out, and where your CRM creates unnecessary delays.

Deliver value

Post-sale process audit

Find out why customers feel lost after signing. We review how smoothly sales hands off to the delivery team and where the first friction and delays appear.

Optimize adoption

Churn analysis

Find out why some customers stop buying. We surface warning signs among inactive clients, reasons for ending the relationship, and calculate the real value of lost business.

Keep growing

Customer base potential audit

Discover hidden opportunities among existing clients. We map which of your products customers aren’t buying yet and calculate the real room for upsell and cross-sell in your portfolio.

Process

Company and sales process audit

Find and remove the obstacles in how you operate. We map the real workflows and handoffs between marketing, sales, and customer care to find out where you’re losing time.

Technology

Systems, apps, tools, and integrations audit

Find out where your systems slow you down and where money leaks. We map your full tech stack, verify the reliability of data flows between systems, and clean out unused applications.

Data

Data, hygiene, and reporting audit

Find out whether you can trust your own data. We check the quality of your CRM contacts, duplicates, missing fields, and the reliability of your existing sales reports.

Enablement

Tooling and adoption audit

Find out what materials and information your people are missing. We check how your team actually uses the tools available, what materials they lack, and where they run into ambiguity.

AI

AI readiness audit

Find out where AI would save you the most time. We check the state of your data, security risks, and identify specific routine tasks that can be sped up with AI right away.

Proof

Real client case studies will be added as engagements close.

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PHOTO PLACEHOLDER

Diagnostic audit clients · CEE B2B mid-market
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NEXT STEP

Not sure which diagnostic to pick?

The Buldok GTM Score is a diagnostic about what to prioritize. It shows you where it is pressing hardest and what first step makes sense.

28 questions · ~7 min