HubSpot Pricing 2026: One Platform, Seats and Credits
HubSpot is one platform in three paid editions, and you pay for seats (users) and credits (usage of emails, automations and AI agents). The price list applies to new customers in Europe, the Middle East and Africa (EMEA) from October 1, 2026. It does not move existing HubSpot customers to this model. Prices as of October 5, 2026, excluding VAT.
HubSpot Partner since 2018
How HubSpot pricing works
The price has three parts: the platform edition, the number and type of seats, and credit usage. There are no separate Hubs or base fees.
One platform, three editions
Starter, Professional and Enterprise. The whole account is always in one edition; editions cannot be combined. Higher editions unlock more features and higher capacities.
You pay for the people who use the platform
A GTM seat has full access to the platform, an Ops seat covers selected automation, reporting and governance features. View-only seats and Partner seats are free.
Usage is measured in credits
Emails, workflow actions, WhatsApp messages and AI agents consume HubSpot Credits. Each edition includes 5,000, 10,000 or 15,000 credits per month.
What each edition costs
The table shows prices per seat per month with monthly and annual billing, plus the capacities and credits included in each edition. Every account needs at least one GTM seat.
| Item | Starter | Professional | Enterprise |
|---|---|---|---|
| GTM seat, monthly billing | €10 (promotional price; list price from €20) | €100 | €175 |
| GTM seat, annual billing | €7 (promotional price) | €90 | €175 |
| Ops seat | not available | from €50 | from €50 |
| Number of paid seats | up to 10 | more than 10 | more than 10 |
| Credits included per month | 5,000 | 10,000 | 15,000 |
| Record capacity | 25,000 | 250,000 | 15,000,000 |
| Calling minutes per GTM seat per month | 100 | 250 | 500 |
Seats: who pays for what
A seat is a license for one user. The seat type determines what a person can do in HubSpot, and the price differs accordingly.
Important: every account must have at least one GTM seat. The whole account is in one edition; editions cannot be combined.
GTM seat
Full access to the platform: marketing, sales, customer service, Breeze Assistant and Smart CRM. Intended for people who send marketing emails, run meetings or work with customers, and it includes Ops seat access. Price per month: Starter €10 (promotional price; list price from €20), Professional €100, Enterprise €175. With annual billing: €7 (promotional price), €90 and €175.
Ops seat
Selected automation, reporting and governance features. Intended for people who build automations, monitor reports and manage users. Not available in Starter; in Professional and Enterprise it starts at €50 per month.
View-only seat
Read-only access without editing, for example dashboards and records. Free.
Partner seat
Free for the team of the HubSpot partner who sets up and manages HubSpot for the client.
Record capacity: marketing contacts are not billed separately
In this price list, marketing contacts are not billed separately. They are one of the record types and count toward the record capacity of your edition.
The capacity applies to all record types combined. The maximum is 50 million records per account.
The number of contacts does not set the price directly, but usage does: every marketing email you send consumes credits, so the cost shifts to sending volume.
| Edition | Included | Increase |
|---|---|---|
| Starter | 25,000 records | +1,000 records for €5 per month |
| Professional | 250,000 records | +1,000 records for €5 per month |
| Enterprise | 15,000,000 records | +1,000,000 records for €100 per month |
HubSpot Credits: how usage is paid for
Credits are consumed by features that are billed by usage: sending marketing emails (except 1:1 emails from a connected inbox), workflow actions, WhatsApp messages and AI agents. Each edition includes a number of credits. They renew every month, and unused credits do not roll over.
Credits included per month
| Starter | 5,000 credits |
| Professional | 10,000 credits |
| Enterprise | 15,000 credits |
When included credits are not enough
- Pay-as-You-Go: €0.01 per credit, billed monthly in arrears in multiples of 10 credits.
- Capacity pack: +1,000 credits per month for €10 (until the end of the contract term).
- Agents Packs (all editions): €25 for 2,500 credits, €400 for 40,000 credits and €1,500 for 150,000 credits per month.
- Marketing Packs (emails, workflow actions and credits for one price, per month): Base €150 for Starter (2,500 emails, 250 workflow actions, 2,500 credits), Growth €1,300 for Professional (10,000 emails, 500,000 actions, 40,000 credits) and Scaled €5,000 for Enterprise (100,000 emails, 500,000,000 actions, 150,000 credits).
- Email capacity packs (Email Sends Packs) for Professional and Enterprise (no credit usage, per month): 2,000 emails for €200, 10,000 for €1,000, 100,000 for €3,000 and 1,000,000 for €6,000.
- Workflow action capacity packs for Professional and Enterprise (no credit usage, per month): 500,000 actions for €150 and 500,000,000 actions for €900.
Example: a newsletter sent to 10,000 contacts per month consumes 150,000 credits (10,000 × 15), while Professional includes 10,000. The additional 140,000 credits under Pay-as-You-Go would cost roughly €1,400, while an Email Sends pack for 10,000 emails costs €1,000 and the Growth Marketing Pack €1,300 per month. In Starter, 5,000 credits cover roughly 333 emails (5,000 / 15).
Without a limit set, additional usage is billed automatically (Pay-as-You-Go) and features keep running. You can set limits for the whole account, for individual features or for actions in Account > Usage & Limits > HubSpot Credits.
How many credits each action uses
Add-ons and limit increases
Besides seats and credits, HubSpot offers add-ons for specific needs. Prices are monthly and excluding VAT.
| Add-on | Price per month | Edition |
|---|---|---|
| Brands (multiple brands in one account) | €1,000 | Enterprise |
| Transactional Email | €300 | Professional, Enterprise |
| Dedicated IP | €250 | Professional, Enterprise |
| Data Warehouse | €1,000 | Professional, Enterprise |
| Sensitive Data | €250 | Professional (included in Enterprise) |
| +5 phone numbers | €25 | Professional, Enterprise |
| Additional standard sandbox | €740 | Enterprise |
| Additional root domain | €100 | Enterprise |
Frequently asked questions about HubSpot pricing
HubSpot pricing consists of seats and credits. A GTM seat costs €10 per month in Starter (promotional price; list price from €20), €100 in Professional and €175 in Enterprise, and annual billing lowers the price in Starter and Professional. Each edition includes 5,000, 10,000 or 15,000 credits per month.
The exact amount depends on the number of seats and the volume of emails and automations. Prices are excluding VAT and as of October 5, 2026.
A GTM seat has full access to the platform (marketing, sales, customer service, Breeze Assistant and Smart CRM) and includes Ops seat access. An Ops seat gives access to selected automation, reporting and governance features.
An Ops seat is intended for people who build automations, monitor reports and manage users. It starts at €50 per month in Professional and Enterprise and is not available in Starter. Every account must have at least one GTM seat.
Credits are consumed by marketing emails (except 1:1 emails from a connected inbox), workflow actions, WhatsApp messages and AI agents. Each edition includes 5,000 (Starter), 10,000 (Professional) or 15,000 (Enterprise) credits per month, and unused credits do not roll over.
We list the rates for individual actions in the credits section.
Without a limit set, additional usage is billed automatically (Pay-as-You-Go) at €0.01 per credit, and features keep running. You can cap usage with limits or cover it with packs.
Limits can be set for the whole account, for individual features or for actions in Account > Usage & Limits > HubSpot Credits. A capacity pack adds 1,000 credits per month for €10, while Agents Packs and Marketing Packs offer larger volumes for a fixed monthly price.
Bulk sending is the typical pitfall: a newsletter sent to 10,000 contacts consumes 150,000 credits per month (10,000 × 15), while Professional includes 10,000. At larger volumes, an Email Sends pack or a Marketing Pack is usually a better fit than Pay-as-You-Go.
The additional 140,000 credits under Pay-as-You-Go would cost roughly €1,400, while an Email Sends pack for 10,000 emails costs €1,000 per month. Credit limits and lean automation design help keep usage in check, because every workflow action consumes credits.
No, marketing contacts are not billed separately. They are one of the record types and count toward the record capacity of the edition: 25,000 (Starter), 250,000 (Professional) and 15,000,000 (Enterprise).
Increases cost €5 per month for each additional 1,000 records in Starter and Professional and €100 per month for each additional 1,000,000 records in Enterprise. The maximum is 50 million records per account.
Professional and Enterprise require purchasing onboarding; Starter does not.
Both. There is a Free version at €0 with up to 2 users, 300 emails per month and up to 3,000 records.
The paid editions Starter, Professional and Enterprise are priced by seats and credits.
Want to know what you would actually pay for HubSpot?
We will calculate the exact price based on the number of people who will use HubSpot and the volume of emails and automations. Get in touch and we will go through it together.