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HubSpot Smart CRM

The intelligent foundation for marketing, sales and customer service

HubSpot Smart CRM connects your customer data, teams, and tools into one unified system. With built-in AI, you get the insights you need to make the right decision - every time.

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SOUND FAMILIAR?

Scattered data. Endless spreadsheets. Teams pulling in different directions.

Your customer data lives everywhere except where you need it.

Contacts in Excel. Notes in your sales reps' heads. Marketing campaigns running in a completely separate tool. And nobody knows exactly where that lead is in the buying process.

Your team wastes hours on work that shouldn't exist.

Searching for information. Copying data between systems. Building reports that are outdated before anyone opens them. This isn't productive work - it's busywork that kills momentum.

Opportunities slip through the cracks.

Without a unified view of your customers, you're missing deals you should be winning. It's not that your product isn't good enough. It's that you don't have a system that helps you find, win, and keep customers.

You don't need more tools. You need one that connects everything.

THE SOLUTION

HubSpot Smart CRM: The intelligent core of your business

HubSpot CRM isn't just a contact database. It's an AI-powered platform that unifies structured data, conversations, and external signals - giving your team complete context for every decision.

Other CRMs store data. HubSpot understands it.

What makes HubSpot smart?

Automatic Data Enrichment

AI fills in the gaps using a database of 200+ million profiles. Your team sells instead of doing data entry.

Breeze Data Agent

Ask any question about your customers. AI searches your CRM, emails, calls, and documents to find the answer. No more digging through records.

Intelligent Recommendations

The system surfaces what matters - which deals need attention, which contacts are ready to buy, where opportunities are hiding. You focus on action, not analysis.

One Customer View

Marketing, sales, and service see the same data in real-time. No more "let me check with the other team." Everyone has the full picture.

KEY FEATURES

What HubSpot CRM can do (and why it matters)

Complete visibility into every customer

Contacts, companies, deals, tickets - all connected in one place. Every team member sees the full history of communication, activities, and relationships. No more hunting through emails or asking "who talked to them last?"

  • Up to 3,000 records (contacts, companies, and more) on the free plan
  • Automatic association between records
  • Complete activity timeline for every record
  • Custom properties for your specific business needs
Smart CRM - Smart CRM Contact Record
MORE THAN A CRM

The CRM is the foundation. The best part comes next

HubSpot Smart CRM is the core of a complete platform that includes tools for marketing, sales, customer service, content, and commerce. Start with CRM and add modules as you grow - all sharing the same data, the same interface, the same logic.

Marketing Hub

Marketing automation that actually works

Campaign automation, email marketing, landing pages, forms, SEO tools, and analytics - all connected to CRM. Know exactly which marketing touches influenced every deal.

Sales Hub

Close more deals, faster

Sequences, email templates, meeting scheduler, calling from HubSpot, pipeline management, and sales analytics. Everything your sales team needs to sell efficiently.

Service Hub

Support that scales

Help desk, ticketing, knowledge base, customer portal, and satisfaction surveys. Turn customer service from a cost center into a growth driver.

Content Hub

Content management, powered by AI

AI-powered content creation, website management, blog, personalization, and multi-language support. One place for all your content operations.

Pricing

Transparent pricing that grows with you

Structure

HubSpot is one platform that you choose in four editions:

  • Free Tools: Limited features, completely free.
  • Starter: Essential features for small teams.
  • Professional: Full automation and advanced features.
  • Enterprise: Advanced permissions, customization, and scale.

The right edition for you depends on your company’s size, complexity, and the features you need.

Free Tools

What you get:

  • Basic CRM and limited features for marketing, sales, and service

Best for:

Very small teams testing HubSpot, or companies with minimal needs

How you pay:

Limited contacts, limited features, no automation, HubSpot branding on forms and emails

Important detail: HubSpot’s free CRM is genuinely useful, not just a trial. Many companies use it for years before upgrading.

Starter

What you get:

  • Core features, removes HubSpot branding, basic automation

Best for:

Small businesses getting started with structured marketing and sales

How you pay:

You pay for GTM seats (up to 10 paid seats) and credits. The edition includes 5,000 credits per month and a record capacity of 25,000.

Important detail: Starter is a significant upgrade from Free, but lacks the automation and advanced features that growing companies usually need.

MOST POPULAR WITH MID-SIZED COMPANIES

Professional

What you get:

  • Full automation, advanced features, custom reporting, integrations

Best for:

Growing companies ready to scale their operations

How you pay:

You pay for GTM seats, Ops seats, and credits; you can have more than 10 paid seats. The edition includes 10,000 credits per month and a record capacity of 250,000.

Important detail: Professional is where most B2B companies see real ROI. This tier unlocks workflows, sequences, custom reports, and the features that actually transform how you work.

Enterprise

What you get:

  • Advanced permissions, custom objects, hierarchical teams, advanced analytics, sandboxes

Best for:

Larger organizations with complex needs

How you pay:

You pay for GTM seats, Ops seats, and credits; you can have more than 10 paid seats. The edition includes 15,000 credits per month and a record capacity of 15,000,000.

Important detail: Enterprise isn’t just “more of Professional.” It unlocks features that only make sense for larger, more complex organizations.

Key pricing concepts

One platform instead of Hubs

Marketing, sales, and service are part of one platform. You choose an edition (Free, Starter, Professional, or Enterprise), and the whole account is always on a single edition. Editions are not mixed.

GTM and Ops seats

A GTM seat has full access to the platform, including the marketing, sales, and service tools. An Ops seat covers select automation, reporting, and governance functionality and is meant for people who support customer-facing teams. Every account needs at least one GTM seat, and Ops seats are available in the Professional and Enterprise editions.

View-only seats and the Partner seat (for your HubSpot partner’s team) are free.

Credits

Marketing emails, workflow actions, WhatsApp messages, and AI agents use credits. Each edition includes 5,000 (Starter), 10,000 (Professional), or 15,000 (Enterprise) credits per month.

If you do not set a limit, additional credits are billed automatically.

Record capacity

Marketing contacts are not paid for separately. They are one record type and count toward the record capacity of your edition: 25,000 (Starter), 250,000 (Professional), and 15,000,000 (Enterprise).

How to think about your HubSpot investment

The license is only part of the investment. Implementation, training, and ongoing optimization matter just as much for success.

Companies that buy HubSpot and “figure it out themselves” often end up with underused portals and poor returns. Companies that invest in a proper setup with a certified partner typically see results much faster.

See current prices in EUR in our HubSpot pricing guide. The model applies to new HubSpot customers in EMEA from October 1, 2026; it does not move existing customers.

YOUR IMPLEMENTATION PARTNER

HubSpot is a powerful tool. We make sure it works for you.

You can implement HubSpot yourself. But if you want CRM to actually change how you work with customers - you need a partner who understands your business, not just the software.

HubSpot Platinum Partner

We're among the most experienced HubSpot partners in Central Europe. We've delivered dozens of CRM projects - from small teams to international enterprises.

Local Expertise, Global Standards

We understand how businesses work in Central Europe. We speak your language and bring best practices from working across the region.

From Strategy to Execution

We don't just configure tools. We help define processes, train teams, and continuously optimize. Implementation is just the beginning - ongoing improvement is where results come from.

We know a CRM project is an investment of time and money. That's why we work methodically - with clear milestones, measurable outcomes, and no surprises.

SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL
Client Results

What companies we've worked with say

Exceptional experience

Working with Buldok Marketing s.r.o. has been an exceptional experience! From start to finish, the cooperation was smooth and perfectly on plan. Their expertise and professionalism made the entire process seamless. The HubSpot implementation, which could have been complex, was made incredibly easy thanks to their clear guidance and structured approach. Their onboarding process was top-notch, providing us with all the tools and knowledge we needed to not only adopt HubSpot but to quickly start leveraging its full range of features. Thanks to their support, we were able to accelerate our processes and see immediate value from HubSpot's capabilities. We highly recommend Buldok Marketing s.r.o. to anyone looking for a reliable and effective partner for marketing and CRM implementation projects.

BULDOK is a top notch!

I have been in the marketing / marcom for almost 20 years and I am known for my dislike of "marketing" agencies. I do not believe that any, even 5 star team of external marketing professionals, can replace inhouse knowledge, skills and connection with a product/market. Buldok and Lukas proved me wrong this time. 1. Buldok has an excellent response to client enquiries. Attentive, switched on, ready to help. They listen. 2. Lukas is not affraid to explore and propose new directions. I spent hours talking to him about HubSpot and its functionalities, he expanded on our (sometimes) simple ideas and created more advanced UI/UX designs or DMA workflows. 3. They have a superb knowledge of HubSpot. Period. We have encountered many (maybe too many) HubSpot consultants but Buldok nailed it for us. There is only one thing which has challenged us - you have to be smart and think before you talk to these guys. Because they are smart and if you give them a complete and smart brief - they can perform to the best of their capabilities. 4. Lukas has an excellent and a very rare combination of a strategic broad thinking and practical skillset. And he uses this combination a lot. It was pleasure to work with him, follow his thought process and watch him to manage his team in delivery of tasks/projects for us. Buldok and Lukas overcame my critical mindset towards external marketing agency work. And that is a high wall to climb. They did it, they proved they worth to us 100%. The best agency experience ever!!

Thanks Buldok Marketing for new CRM !

I am thrilled to recommend Buldok Marketing for their outstanding involvement in the implementation of our new CRM, HubSpot. Their expertise, dedication, and collaborative approach were instrumental in ensuring a smooth transition to this powerful platform. From the outset, Buldok Marketing demonstrated a deep understanding of our business needs and the capabilities of HubSpot. They worked closely with our team to customize the CRM to suit our specific requirements, ensuring that the platform was set up to maximize efficiency and effectiveness. The team's professionalism and proactive communication were particularly impressive. They kept us informed at every stage of the project, addressing any concerns promptly and providing clear guidance on best practices. Their training sessions were comprehensive, ensuring our team was well-equipped to make the most of the new system from day one. Buldok Marketing went above and beyond in their commitment to our success. They not only delivered on time and within budget but also provided valuable insights that have helped us optimize our processes and improve our customer relationship management. Thanks to Buldok Marketing's efforts, we are now fully leveraging HubSpot's capabilities, and the impact on our business has been significant. We have seen improvements in team productivity, data management, and overall customer engagement. I highly recommend Buldok Marketing to any company looking for a reliable, knowledgeable partner for CRM implementation or marketing needs. Their exceptional service and results-driven approach make them a standout in their field.

Frequently asked questions about HubSpot

Partially. HubSpot’s Smart CRM and the basic marketing, sales, and service features are free forever. However, the free version has significant limitations: no automation, limited contacts, and HubSpot branding on your content. Most growing businesses need paid features to see real value.

HubSpot is designed to be usable without a dedicated admin team. It unifies marketing, sales, and service on one platform with native integrations. Compared to Salesforce, it’s typically faster to deploy, easier to manage, and has lower total cost of ownership - especially for mid-market companies.

It depends on scope. Basic setup for a small team takes 2-4 weeks. More complex projects with data migration and automation setup take 2-3 months. We always work with a clear plan and defined milestones.

No. HubSpot is modular. You can start with just the CRM and add marketing, sales, or service tools over time. Most of our clients start with one or two areas and expand as needed.

Migration depends on your existing system. HubSpot has native integrations with many CRMs (Salesforce, Pipedrive, Zoho, and others). For other systems, we create a migration plan, clean your data, and import it in a structured way. You won’t lose data.

We offer ongoing support through retainer agreements - continuous optimization, training for new team members, technical support, and strategic consulting. We’re not just an implementer, but a long-term partner.

HubSpot is used across industries - from SaaS and manufacturing to professional services and non-profits. Its flexibility with custom objects, properties, and automation means it can adapt to most business models. If you have a specific concern, let’s discuss it.

Easier than most alternatives. HubSpot is designed for usability, and HubSpot Academy offers extensive free training. That said, “easy to learn” doesn’t mean “no training required.” Teams need proper onboarding to use HubSpot effectively.

Ready for your data to finally work for you?

The best CRM is the one your team actually uses. Let's talk about how HubSpot can work for your business - no pressure, no obligation.

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  • 30-minute consultation, no strings attached
  • Specific recommendations for your situation
  • Honest assessment - even if HubSpot isn't the right fit