Data management software that makes your data actually useful
HubSpot Data Hub connects your scattered data, cleans it automatically, and turns it into intelligence your entire team can use. No data engineers required. No spreadsheet gymnastics. Just unified, reliable data that powers better marketing, sales, and service.
Your data is everywhere. And nowhere useful.
If you're running or working in a growing B2B company, you've probably experienced some version of this reality:
Marketing data in one system. Sales data in another. Customer service in a third. Product usage somewhere else. Every team has their own tools, their own spreadsheets, their own version of the truth. Getting a complete view of anything requires manual exports, VLOOKUP nightmares, and hours of reconciliation.
Nobody trusts the data because nobody knows which data to trust.
Duplicate records. Inconsistent formatting. Missing fields. Outdated information. Every team blames the other for the mess. Marketing says sales doesn't update records. Sales says the data was bad when it came in. Meanwhile, reports are wrong, segments are unreliable, and automation breaks because the data it depends on is broken.
Bad data in, bad decisions out.
You invested in AI tools. They promised insights and automation. But AI is only as good as the data it has access to. When your data is scattered, inconsistent, and incomplete, AI can't help you. Your Breeze agents answer wrong. Your predictions miss. Your personalization feels generic.
AI amplifies your data quality - for better or worse.
The Underlying Problem
These aren't separate problems - they're symptoms of the same root cause: data scattered across tools that don't sync and quality that degrades the moment information enters your systems.
Most growing companies try to solve these symptoms one at a time. An integration here. A manual cleanup project there. A weekly export to reconcile the spreadsheet with the CRM. Each fix solves its immediate problem but creates a new one: now you have data in ten systems, three different "sources of truth," and nobody trusts any report without first checking if the numbers match.
The more tools you add, the worse the data problem becomes - and the less you can trust any decision that depends on it.
The CEO asks a simple question: "How many active customers do we have?" Marketing checks their system - 2,400. Sales checks the CRM - 2,150. Finance checks the billing system -- 1,890.
Three hours and a heated meeting later, everyone agrees the discrepancy comes from duplicate records, outdated statuses, and different definitions of "active." But nobody has time to fix it properly, so they pick the middle number and move on.
Next quarter, the same question comes up. Different numbers. Same argument.
Meanwhile, the AI tools you bought promise insights and automation - but they're working with garbage data. The recommendations are wrong. The personalization feels random. The automation sends emails to people who churned six months ago.
It's not an AI problem. It's a data problem. And it's getting worse, not better.
Your teams don't need more data tools. They need one platform that connects everything, cleans it automatically, and makes data work for them instead of against them.
HubSpot Data Hub: Clean, connected data without the complexity
Data Hub isn't a data warehouse that requires engineers. It's data management for business teams - connecting your apps, cleaning your data automatically, and turning scattered information into unified intelligence. Built into HubSpot, accessible to everyone.
Connect everything. Clean automatically. Activate everywhere.
What makes Data Hub different
No-Code Data Integration
Connect 100+ apps and sync data bidirectionally - without writing code or hiring engineers. Data flows automatically between your tools and your CRM. What happens in one system shows up everywhere it's needed.
AI-Powered Data Quality
Stop manually fixing formatting issues and hunting for duplicates. AI identifies problems, suggests fixes, and automates cleanup. Your data gets better over time instead of degrading.
Built for Business Teams
Data Hub is designed for marketers, salespeople, and ops teams - not data engineers. Build datasets, create reports, and automate processes without SQL or technical expertise.
Powers Your Entire Platform
Clean, unified data doesn't just sit in a warehouse. It powers Breeze AI, Marketing Hub campaigns, Sales Hub insights, and Service Hub personalization. Better data means better everything.
What Data Hub does (and why it matters)
Connect your entire tech stack
Bring data together from every tool your team uses - without manual exports, broken integrations, or waiting for IT.
Data Sync
Two-way sync between HubSpot and 100+ popular business apps. When something changes in one place, it updates everywhere. Custom field mappings ensure the right data goes to the right place. Historical sync brings over past data so you start with a complete picture.
- 100+ native app integrations
- Bidirectional real-time sync
- Custom field mapping
- Historical data sync
- Sync health monitoring
Data Studio
Combine data from external sources and your HubSpot CRM in an approachable interface. Create datasets that power segments, workflows, and reports. AI helps you build and refine datasets without SQL.
- Visual dataset builder
- Combine CRM and external data
- AI-assisted dataset creation
- Direct activation in segments and workflows
- Scheduled data refresh
Data Warehouse Integrations
Bidirectionally sync data between HubSpot and cloud data storage platforms like Snowflake, BigQuery, and Databricks. Share CRM data with your data warehouse. Enrich HubSpot with insights from your data team.
- Snowflake integration
- BigQuery integration
- Databricks integration
- Bidirectional data flow
- Scheduled sync intervals
Webhooks & APIs
Use webhooks to send data to external systems when events happen in HubSpot. Trigger workflows from external events. Build custom integrations for tools that don't have native connectors.
- Webhook workflow actions
- Webhook workflow triggers
- Custom API access
- Real-time event streaming
- Flexible payload configuration
Keep your data clean automatically
Stop the endless cycle of data cleanup. Let AI identify problems and automation fix them continuously.
Data Quality Overview
See the state of your data at a glance - duplicate rates, formatting issues, missing fields, and data source quality. Prioritize what to fix. Track improvement over time.
- CRM data health score
- Duplicate detection rates
- Property fill rates by object
- Data source quality metrics
- Trend tracking over time
Duplicate Management
AI identifies duplicate contacts, companies, and other records - even when names are slightly different or data is incomplete. Bulk merge in batches or set rules to merge automatically.
- AI-powered duplicate detection
- Bulk duplicate review and merge
- Automatic merging for exact matches
- Custom duplicate rules
- Merge history and audit trail
Data Quality Automation
Create automation rules that standardize data in real time. Fix phone number formats. Capitalize names correctly. Fill in missing values from other sources. Keep data clean without manual intervention.
- Data formatting workflows
- Custom formula calculations
- Property standardization rules
- Conditional data updates
- Real-time cleaning on record create/update
AI Data Recommendations
AI analyzes your CRM and recommends specific fixes - inconsistent values that should be standardized, properties that need attention, records that look incomplete. Act on recommendations with one click.
- AI-powered data analysis
- Specific fix recommendations
- One-click remediation
- Priority ranking by impact
- Continuous monitoring
Add context your data doesn't have
Fill in the gaps with firmographic data, behavioral signals, and AI-powered insights.
Breeze Data Agent
Ask questions in plain language and get answers from your CRM data, calls, emails, and documents. No reports to build. No data exports. Just ask and understand.
- Natural language data queries
- Analysis across CRM, calls, and emails
- Instant insight generation
- Web research integration
- Exportable findings
Calculated Properties
Build calculated fields that combine multiple properties, run formulas, and roll up data from associated records. Lead scores, health scores, lifetime value - calculated automatically and always up to date.
- Custom formula builder
- Cross-object calculations
- Rollup properties
- Automatic recalculation
- Use in segmentation and reporting
Intent Signals
Track high-value companies and contacts with signals like funding announcements, job changes, and high-intent page visits. Know when to reach out based on real buying signals, not guesses.
- Funding and news tracking
- Job change alerts
- High-intent behavior detection
- Account-level signal aggregation
- Automated alert workflows
Custom Objects
Standard CRM objects don't fit every business. Custom objects let you track subscriptions, locations, products, projects - whatever your business needs. Full workflow, reporting, and segmentation support.
- Unlimited custom object types
- Custom properties per object
- Association with standard objects
- Workflow automation support
- Reporting and segmentation
Turn data into action
Data that sits in a warehouse doesn't help anyone. Data Hub makes insights accessible and actionable across your entire team.
Custom Reporting
Create reports that combine data from any source - CRM records, marketing engagement, sales activity, service metrics. No SQL required. Drag-and-drop builder with powerful filtering.
- Cross-object reporting
- Drag-and-drop report builder
- Custom calculated metrics
- Advanced filtering and segmentation
- Scheduled report delivery
Reporting Dashboards
Build dashboards that show the metrics that matter to each team. Real-time data. Consistent definitions. No more fighting over whose spreadsheet is correct.
- Customizable dashboards
- Real-time data refresh
- Role-based dashboard views
- Embeddable reports
- Mobile-accessible dashboards
CRM Segments
Build segments based on any combination of CRM properties, behaviors, and data from connected apps. Segments update automatically as data changes. Use them in marketing, sales, and service.
- Dynamic segment updates
- Complex filter logic (AND/OR)
- Cross-object segmentation
- Segment overlap analysis
- Direct activation in workflows
Data Health Trends
Monitor changes in property fill rates, duplicate counts, and data source quality. See the impact of your data quality initiatives. Know when things are getting better - or slipping.
- Historical data quality metrics
- Trend visualization
- Before/after comparisons
- Automated health alerts
- Quality improvement tracking
Data Sync
Two-way sync between HubSpot and 100+ popular business apps. When something changes in one place, it updates everywhere. Custom field mappings ensure the right data goes to the right place. Historical sync brings over past data so you start with a complete picture.
- 100+ native app integrations
- Bidirectional real-time sync
- Custom field mapping
- Historical data sync
- Sync health monitoring
Data Studio
Combine data from external sources and your HubSpot CRM in an approachable interface. Create datasets that power segments, workflows, and reports. AI helps you build and refine datasets without SQL.
- Visual dataset builder
- Combine CRM and external data
- AI-assisted dataset creation
- Direct activation in segments and workflows
- Scheduled data refresh
Data Warehouse Integrations
Bidirectionally sync data between HubSpot and cloud data storage platforms like Snowflake, BigQuery, and Databricks. Share CRM data with your data warehouse. Enrich HubSpot with insights from your data team.
- Snowflake integration
- BigQuery integration
- Databricks integration
- Bidirectional data flow
- Scheduled sync intervals
Webhooks & APIs
Use webhooks to send data to external systems when events happen in HubSpot. Trigger workflows from external events. Build custom integrations for tools that don't have native connectors.
- Webhook workflow actions
- Webhook workflow triggers
- Custom API access
- Real-time event streaming
- Flexible payload configuration
Data Quality Overview
See the state of your data at a glance - duplicate rates, formatting issues, missing fields, and data source quality. Prioritize what to fix. Track improvement over time.
- CRM data health score
- Duplicate detection rates
- Property fill rates by object
- Data source quality metrics
- Trend tracking over time
Duplicate Management
AI identifies duplicate contacts, companies, and other records - even when names are slightly different or data is incomplete. Bulk merge in batches or set rules to merge automatically.
- AI-powered duplicate detection
- Bulk duplicate review and merge
- Automatic merging for exact matches
- Custom duplicate rules
- Merge history and audit trail
Data Quality Automation
Create automation rules that standardize data in real time. Fix phone number formats. Capitalize names correctly. Fill in missing values from other sources. Keep data clean without manual intervention.
- Data formatting workflows
- Custom formula calculations
- Property standardization rules
- Conditional data updates
- Real-time cleaning on record create/update
AI Data Recommendations
AI analyzes your CRM and recommends specific fixes - inconsistent values that should be standardized, properties that need attention, records that look incomplete. Act on recommendations with one click.
- AI-powered data analysis
- Specific fix recommendations
- One-click remediation
- Priority ranking by impact
- Continuous monitoring
Breeze Data Agent
Ask questions in plain language and get answers from your CRM data, calls, emails, and documents. No reports to build. No data exports. Just ask and understand.
- Natural language data queries
- Analysis across CRM, calls, and emails
- Instant insight generation
- Web research integration
- Exportable findings
Calculated Properties
Build calculated fields that combine multiple properties, run formulas, and roll up data from associated records. Lead scores, health scores, lifetime value - calculated automatically and always up to date.
- Custom formula builder
- Cross-object calculations
- Rollup properties
- Automatic recalculation
- Use in segmentation and reporting
Intent Signals
Track high-value companies and contacts with signals like funding announcements, job changes, and high-intent page visits. Know when to reach out based on real buying signals, not guesses.
- Funding and news tracking
- Job change alerts
- High-intent behavior detection
- Account-level signal aggregation
- Automated alert workflows
Custom Objects
Standard CRM objects don't fit every business. Custom objects let you track subscriptions, locations, products, projects - whatever your business needs. Full workflow, reporting, and segmentation support.
- Unlimited custom object types
- Custom properties per object
- Association with standard objects
- Workflow automation support
- Reporting and segmentation
Custom Reporting
Create reports that combine data from any source - CRM records, marketing engagement, sales activity, service metrics. No SQL required. Drag-and-drop builder with powerful filtering.
- Cross-object reporting
- Drag-and-drop report builder
- Custom calculated metrics
- Advanced filtering and segmentation
- Scheduled report delivery
Reporting Dashboards
Build dashboards that show the metrics that matter to each team. Real-time data. Consistent definitions. No more fighting over whose spreadsheet is correct.
- Customizable dashboards
- Real-time data refresh
- Role-based dashboard views
- Embeddable reports
- Mobile-accessible dashboards
CRM Segments
Build segments based on any combination of CRM properties, behaviors, and data from connected apps. Segments update automatically as data changes. Use them in marketing, sales, and service.
- Dynamic segment updates
- Complex filter logic (AND/OR)
- Cross-object segmentation
- Segment overlap analysis
- Direct activation in workflows
Data Health Trends
Monitor changes in property fill rates, duplicate counts, and data source quality. See the impact of your data quality initiatives. Know when things are getting better - or slipping.
- Historical data quality metrics
- Trend visualization
- Before/after comparisons
- Automated health alerts
- Quality improvement tracking
AI that depends on good data - and helps you get it
Breeze is HubSpot's AI - but AI is only as powerful as the data behind it. Data Hub ensures Breeze has clean, complete, unified data to work with. And Breeze helps you manage that data more effectively. It's a virtuous cycle.
Breeze Data Agent
Ask questions about your customers in natural language. Breeze analyzes your CRM, calls, emails, and documents to give you instant insights - no reports required.
AI Duplicate Detection
Breeze identifies duplicate records even when names are spelled differently, companies have merged, or data is incomplete. Better matching than rule-based systems alone.
AI Data Recommendations
Get proactive suggestions for improving data quality. Breeze analyzes patterns and recommends specific fixes - standardize this field, merge these records, fill in these gaps.
AI-Powered Formatting
Breeze recognizes formatting patterns and suggests standardization rules. Phone numbers, addresses, company names - cleaned automatically based on AI-learned patterns.
Better Breeze Everywhere
When your data is clean and unified, every Breeze agent works better. Prospecting Agent finds better leads. Content Agent writes more relevant copy. Customer Agent gives more accurate answers.
Good data makes every Hub work better
Data Hub isn't a standalone tool. It's the foundation that makes Marketing Hub, Sales Hub, Service Hub, and Content Hub more powerful. When your data is unified and clean, every team gets better results.
Data + Marketing
Better targeting, better campaigns.
Marketing Hub campaigns are only as good as the segments they target. When Data Hub unifies your customer data, you can build segments based on complete customer profiles - not just what marketing knows. Personalization works because you have the full picture.
No more campaigns sent to the wrong people. No more "Dear [First Name]" failures.
Data + Sales
See the complete customer story.
Sales reps waste hours piecing together customer information from multiple systems. With Data Hub syncing everything to HubSpot, reps see product usage, support history, marketing engagement, and sales activity in one view. They know what matters before the call.
Better data means better conversations and faster deals.
Data + Service
Personalize support with full context.
Support agents shouldn't ask customers to repeat information that exists in your systems. Data Hub ensures service reps see the complete customer record - purchases, interactions, account health. They can help faster and identify upsell opportunities.
Every support interaction becomes an opportunity to strengthen the relationship.
Understanding HubSpot Pricing
The Structure
HubSpot uses a tiered pricing model. Each Hub has multiple levels:
- Free Tools — Limited features, free forever
- Starter — Core features for small teams
- Professional — Full automation and advanced features
- Enterprise — Advanced permissions, customization, and scale
The right tier depends on your company size, complexity, and what features you need.
Free Tools
What you get:
- Basic CRM and limited features of each Hub
Best for:
Very small teams testing HubSpot, or companies with minimal needs
Investment / Limitations:
Limited contacts, limited features, no automation, HubSpot branding on forms and emails
Key Insight: HubSpot's free CRM is genuinely useful—not just a trial. Many companies use it for years before upgrading.
Starter
What you get:
- Core features, removes HubSpot branding, basic automation
Best for:
Small businesses getting started with structured marketing and sales
Investment / Limitations:
Starting at $20/month per seat for most Hubs
Key Insight: Starter is a significant upgrade from Free, but lacks the automation and advanced features that growing companies usually need.
Professional
What you get:
- Full automation, advanced features, custom reporting, integrations
Best for:
Growing companies ready to scale their operations
Investment / Limitations:
Marketing Hub Professional starts at $890/month, Sales Hub Professional at $100/month per seat
Key Insight: Professional is where most B2B companies see real ROI. This tier unlocks workflows, sequences, custom reports, and the features that actually transform how you work.
Enterprise
What you get:
- Advanced permissions, custom objects, hierarchical teams, advanced analytics, sandboxes
Best for:
Larger organizations with complex needs
Investment / Limitations:
Marketing Hub Enterprise starts at $3,600/month, Sales Hub Enterprise at $150/month per seat
Key Insight: Enterprise isn't just "more of Professional"—it unlocks features that only make sense for larger, more complex organizations.
Key Pricing Concepts
Seat-Based Pricing
Sales Hub, Service Hub, and Commerce Hub charge per seat at Professional and Enterprise tiers. Each person who needs full functionality needs their own paid seat.
However, you can have unlimited free "View-Only Seats" for people who just need to see data without editing.
Contact-Based Pricing (Marketing Hub)
Marketing Hub pricing scales with your database size—specifically, the number of "marketing contacts" you're actively emailing or targeting with ads. Non-marketing contacts are free.
This means you can store your entire customer database without paying extra, as long as you're not marketing to all of them.
Bundles
HubSpot offers bundles that combine multiple Hubs at a discount. The "Customer Platform" bundle includes all Hubs together.
Onboarding Requirements
Some tiers require paid onboarding from HubSpot or a certified partner. This isn't optional—it's built into the purchase.
The Real Cost Consideration
License cost is only part of the investment. Implementation, training, and ongoing optimization matter just as much for success.
Companies that buy HubSpot and "figure it out themselves" often end up with underutilized portals and poor ROI. Companies that invest in proper setup—whether through HubSpot's onboarding or a certified partner—typically see results much faster.
We don't just connect your data. We make it drive results.
Data management projects fail when they're treated as technical exercises instead of business initiatives. Too many companies connect their apps and think they're done - then wonder why data quality doesn't improve, reports still conflict, and teams still don't trust the numbers.
We're here to make sure that doesn't happen.
HubSpot Platinum Partner
We've implemented Data Hub for B2B companies who need unified data to drive growth. We know how to design data architectures that actually work, build integrations that stay reliable, and create data quality processes that improve over time.
Business Outcomes First
Before we connect anything, we understand what you're trying to achieve. What decisions need better data? What processes break because of data quality? What would change if everyone trusted the numbers? Technology serves strategy - not the other way around.
Sustainable Data Quality
The goal isn't to clean your data once. It's to build systems that keep data clean automatically. We implement automation rules, establish data governance processes, and train your team to maintain quality. Your data gets better over time instead of degrading.
We know data projects can feel overwhelming - especially when you're not a data engineer. We make Data Hub accessible, implement it in phases you can absorb, and focus on quick wins that build momentum. Better data shouldn't require a PhD.
What marketing teams say after implementing with Buldok
"We had Mailchimp for email, Hootsuite for social, and Google Ads running separately. Six months after implementing Marketing Hub with Buldok, we can finally see which campaigns actually drive pipeline — not just clicks and opens."
"The implementation was faster than we expected — we were running automated nurture campaigns within 4 weeks. But what really made the difference was having a partner who understood our B2B sales process."
Frequently Asked Questions About HubSpot
Data Hub and data warehouses serve different purposes. A data warehouse is a technical tool for storing and analyzing large datasets - typically managed by data engineers using SQL.
Data Hub is data management for business teams. It connects apps, cleans data automatically, and makes unified data accessible to marketers, salespeople, and ops teams without technical expertise. If you have a data warehouse, Data Hub can integrate with it. If you don't, Data Hub gives you most of what you need without building data infrastructure.
Data Hub works with any HubSpot subscription, including the free CRM. But the real value comes when you combine it with other Hubs.
Data Hub makes Marketing Hub segments more accurate, Sales Hub insights more complete, and Service Hub personalization more effective. The cleaner and more unified your data, the better every Hub performs.
AI is only as good as the data it has access to. If your data is scattered, duplicated, and incomplete, Breeze agents will give wrong answers and miss opportunities.
Data Hub ensures Breeze has clean, unified data to work with. When your data is trustworthy, Breeze Prospecting Agent finds better leads, Breeze Content Agent writes more relevant copy, and Breeze Customer Agent gives more accurate answers.
Data Hub includes 100+ native integrations with popular business apps - including Salesforce, Microsoft Dynamics, NetSuite, Mailchimp, Stripe, Shopify, and many more. For apps without native connectors, you can use webhooks and the API.
Data warehouse integrations (Snowflake, BigQuery, Databricks) are available in the Enterprise tier.
Basic data sync setup (connecting a few apps) takes 1-2 weeks. Full implementation with data quality automation, custom integrations, and team training typically takes 4-8 weeks.
You'll see value quickly - apps start syncing immediately. More complex data quality improvements build over time as automation catches and fixes issues.
Yes - that's a core use case. Data Hub's duplicate management finds and merges duplicates across your database. Data quality automation standardizes formatting. The Data Agent helps you identify and clean specific problem areas.
But Data Hub doesn't just fix data once. It puts systems in place to keep data clean going forward.
No - Data Hub is specifically designed for business teams who don't have data engineers. The interface is no-code. Data Studio builds datasets visually. Automation creates rules without programming.
If you do have data engineers, Data Hub can integrate with your existing data infrastructure through warehouse integrations and APIs. But you don't need technical expertise to get value.
Data Hub uses AI to identify duplicate records - even when names are spelled differently, companies have variations, or data is incomplete. It's smarter than simple rule-based matching.
You can review potential duplicates and merge them in bulk, or set rules to automatically merge records that meet certain criteria (like exact email matches). All merges are logged for audit purposes.
Ready to turn scattered data into unified intelligence?
The best data management software is the one your team can actually use - and the one that makes your AI, automation, and analytics trustworthy. Let's talk about how Data Hub can clean up your data and power your growth.