AI that actually knows your business
Breeze is HubSpot's collection of AI tools - intelligent assistants, autonomous agents, and smart features woven throughout the entire platform. Not a bolt-on tool. AI that works because it understands your CRM, your customers, and your business context.
AI is everywhere. Most of it doesn't actually work.
If you're running or working in a growing B2B company, you've probably experienced some version of this reality:
ChatGPT doesn't know who your customers are. Copilot doesn't see your CRM data. Generic AI tools produce generic outputs - and you end up copying, pasting, and fixing. Every conversation starts from zero.
You need an AI that already knows your customer history, your deals, your content, your data. Not one you have to train with every prompt.
Marketing uses one AI tool. Sales experiments with another. Service is trying a third. None of them talk to each other. Data lives in silos. The promise of AI efficiency becomes yet another integration headache.
What should simplify your work creates new complexity instead.
AI that requires you to review every output, fix every hallucination, and guide every step isn't saving time - it's creating new work. You wanted an assistant. You got another thing to manage.
Real AI should handle tasks from start to finish, escalating to humans only when it actually needs help.
AI demos look incredible. Getting AI to actually work in your business? That's where it falls apart. Training, integrating, maintaining - the hidden costs pile up. Most AI initiatives stall before they deliver real value.
The Underlying Problem
These aren't separate problems - they're symptoms of the same root cause: AI tools that don't have access to your actual business data and automation that requires technical expertise to build.
Most companies try to solve these symptoms one at a time. ChatGPT for writing help. A separate AI tool for sales insights. Another for customer support automation. Each tool promises transformation, but none of them know your customers, your products, or your conversation history. They're smart in general - but useless for your specific business.
The more AI tools you add, the more time you spend copying context between systems instead of getting actual work done.
Marketing wants to use AI to write emails. They open ChatGPT and start typing: "Write an email for our product launch..." Then they realize they need to explain what the product does. And who the audience is. And what tone to use. And what the offer is. And what emails came before this one.
Twenty minutes of prompt engineering later, they get a generic email that sounds like every other AI-generated message. They rewrite half of it anyway.
Meanwhile, sales heard about an "AI prospecting tool" that researches leads automatically. They sign up, connect it to LinkedIn, and wait for magic. The tool finds information - but it doesn't know which leads are already in the CRM, what products they'd actually need, or what the sales team has already discussed with them.
The AI works. But it works in isolation - disconnected from the customer data, conversation history, and business context that would actually make it useful.
Everyone's using AI. Nobody's getting the results they expected. Because intelligence without context is just noise.
You don't need more AI experiments. You need AI that's already connected to your customer data - and already built into the tools you use.
Breeze: AI that's built on your data
Breeze is different because it's not a standalone AI tool you connect to your business. It's AI woven throughout HubSpot's entire customer platform - built on the data that matters: your CRM records, customer history, marketing engagement, sales conversations, and service interactions.
Your AI assistant knows who's calling before you pick up. Your AI agent can handle a customer inquiry because it sees their entire history. Your AI writer creates content that sounds like your brand because it's trained on your actual content.
That's the difference between generic AI and AI that's actually useful.
What makes Breeze different
Built on Your CRM Data
Breeze uses your HubSpot CRM as its foundation. It knows your contacts, companies, deals, and tickets. It sees engagement history, past purchases, and service interactions. No training required - the context is already there.
Not a Separate Tool
Breeze isn't another platform to log into or integrate. It's built into the workflows you already use - appearing where you need it, when you need it. Writing an email? Breeze helps. Researching a prospect? Breeze already knows them.
From Assistance to Automation
Breeze scales from simple help (write this email) to full automation (handle this inquiry from start to finish). You choose the level of AI involvement. Start with an assistant. Graduate to autonomous agents as you get comfortable.
Trust and Transparency
AI that works in the background while you stay in control. Configurable guardrails, approval workflows, and clear visibility into what AI is doing. Built with safety and transparency by design.
Four ways Breeze helps your team
Breeze isn't one thing - it's an ecosystem of AI capabilities that work together. Here's how it's organized:
Your AI companion in HubSpot
Breeze Assistant is an AI companion available everywhere in HubSpot - on desktop and mobile. Unlike generic chatbots, it has full access to your CRM data and business context. It helps with meeting prep, content creation, data analysis, and strategic thinking - all with real knowledge of your customers.
What you can do with it:
- Prepare for calls with full customer context and talking points
- Draft emails, proposals, and communications in seconds
- Ask questions about your CRM data in natural language
- Get strategic recommendations based on your pipeline and performance
- Summarize conversations and generate follow-up tasks automatically
- Research companies without leaving HubSpot
AI teammates that work independently
Breeze Agents are AI-powered specialists that don't just assist - they execute. Each Agent is designed for specific workflows across marketing, sales, and service. They handle tasks from start to finish, escalating to humans only when they need help.
Think of them as digital teammates with specific expertise. They work 24/7, they don't forget, and they get better over time.
Customer Agent
Resolves customer inquiries automatically, 24/7.
An always-on AI agent trained on your knowledge base, help content, and CRM data. It handles common questions instantly - password resets, order status, how-to queries and hands off complex issues to human agents seamlessly.
Customers get immediate answers. Your team focuses on cases that actually need human expertise.
What you get:
- AI agent trained on your content
- 24/7 automated support across chat channels
- Seamless handoff to human agents with full context
- Learning from successful resolutions
- Performance analytics and improvement suggestions
Prospecting Agent
Builds qualified pipeline automatically.
An AI-powered sales development rep that researches prospects, identifies buying signals, and crafts personalized outreach in your brand voice. It monitors contacts for engagement patterns and delivers ready-to-send emails with relevant context from your CRM.
Your reps spend less time researching and more time selling.
What you get:
- Automated prospect research and company intelligence
- Personalized email drafts based on CRM data and signals
- Identification of high-priority leads based on behavior
- Brand voice consistency across all outreach
- Integration with sequences and sales workflows
Content Agent
Creates content in your brand voice.
An AI agent that generates blog posts, landing page copy, case studies, email content, and more - all based on your brand voice and existing content. Give it a topic and audience, get a publishable draft.
More content, without more headcount.
What you get:
- Blog post and article generation
- Landing page and email copy
- Case study drafts
- Brand voice training on your existing content
- Content optimization suggestions
Social Agent
Manages social media intelligently.
Creates platform-optimized social posts based on your brand identity and past performance. Recommends timing, hashtags, and content mix. No more staring at blank screens trying to write the fifteenth LinkedIn post this month.
What you get:
- Platform-optimized post generation
- Content recommendations based on performance
- Timing and hashtag suggestions
- Brand consistency across channels
- Repurposing of existing content for social
Knowledge Base Agent
Turns support conversations into self-service content.
AI analyzes your successful support interactions and identifies gaps in your help documentation. It suggests new articles based on real customer questions and generates drafts automatically. Your knowledge base improves with every ticket resolved.
What you get:
- AI-powered content gap analysis
- Article suggestions from ticket patterns
- Draft article generation
- Content optimization recommendations
- Automatic identification of trending issues
Data Agent
Answers questions about your customers.
Ask questions in plain language and get answers from your CRM data, calls, emails, and documents. No reports to build. No data exports. Just ask "Which deals are at risk this quarter?" and get an intelligent response.
What you get:
- Natural language queries about CRM data
- Analysis across contacts, deals, emails, and calls
- Instant insight generation
- Exportable findings for presentations
Breeze Studio
The control center for your AI team.
All agents are managed in Breeze Studio - where you customize, deploy, and monitor your AI teammates. Discover agents in the Breeze Marketplace, then tailor them to your specific workflows in Studio.
Configure brand voice, set approval flows, define guardrails, and build custom assistants for your unique business needs - all without code.
What you get:
Data enrichment and buyer intent signals
Your AI is only as good as your data. Breeze Intelligence automatically enriches your CRM with firmographic data, monitors buyer intent signals, and keeps your database clean and current. Better data means better AI everywhere else.
Data Enrichment
Automatically enrich contact and company records with key attributes.
When a new lead comes in, Breeze fills in the gaps - industry, revenue, employee count, social profiles, and more.
Form shortening dynamically reduces the fields visitors need to complete while still capturing full data behind the scenes. Higher conversion rates, complete lead profiles.
What you get:
- Contact enrichment: role, employer, location, social links
- Company enrichment: revenue, industry, employee range, tech stack
- Continuous data updates as information changes
- Form shortening to reduce friction while capturing data
- Access to 200M+ company and buyer profiles
Buyer Intent Signals
Know when target accounts are actively researching solutions like yours.
Track high-value companies with signals like funding announcements, job changes, and high-intent page visits.
Stop guessing when to reach out. Let intent data tell you when prospects are ready.
What you get:
- Intent signals based on website behavior
- Funding and company news tracking
- Job change alerts for key contacts
- Research intent analysis across 200K+ websites
- Automated workflows triggered by intent signals
Data Quality Management
Clean data powers better AI. Breeze Intelligence keeps your foundation solid.
AI-powered duplicate detection, formatting recommendations, and data health monitoring. Breeze identifies and fixes data issues before they compound.
What you get:
- AI duplicate detection and merge recommendations
- Bulk duplicate management
- Data formatting standardization
- Data quality overview dashboard
- Proactive recommendations for improvements
AI built into every tool
Beyond Agents and Intelligence, Breeze powers AI features embedded throughout HubSpot's tools - helping you work faster without changing how you work.
Marketing AI Features
- AI Email Writer: Generate marketing emails in seconds
- AI Blog Writer: Create blog posts from simple prompts
- Content Remix: Repurpose one piece of content across multiple channels
- Brand Voice: Train AI to write in your specific voice and style
- AI Translation: Translate content to 20+ languages automatically
- Send Time Optimization: AI-powered delivery timing for maximum engagement
Sales AI Features
- AI Email Writer: Personalized sales outreach drafts
- Meeting Assistant: Preparation, notes, and follow-up tasks automated
- Conversation Intelligence: Call analysis, coaching insights, objection tracking
- Guided Actions: AI-recommended next steps based on deal context
- Sales Meeting Notetaker: Automatic transcription and summarization
Service AI Features
- AI Reply Suggestions: Contextual response recommendations for agents
- Conversation Summaries: Instant context for escalations and handoffs
- Knowledge Gap Detection: Identify missing help content automatically
- Chatbot with AI: Intelligent conversation routing and resolution
Content AI Features
- AI Website Generator: Generate pages from prompts
- AI Image Generation: Create custom visuals for any content
- Adaptive Testing: AI-optimized A/B testing
- SEO Recommendations: Content optimization suggestions
Your AI companion in HubSpot
Breeze Assistant is an AI companion available everywhere in HubSpot - on desktop and mobile. Unlike generic chatbots, it has full access to your CRM data and business context. It helps with meeting prep, content creation, data analysis, and strategic thinking - all with real knowledge of your customers.
What you can do with it:
- Prepare for calls with full customer context and talking points
- Draft emails, proposals, and communications in seconds
- Ask questions about your CRM data in natural language
- Get strategic recommendations based on your pipeline and performance
- Summarize conversations and generate follow-up tasks automatically
- Research companies without leaving HubSpot
AI teammates that work independently
Breeze Agents are AI-powered specialists that don't just assist - they execute. Each Agent is designed for specific workflows across marketing, sales, and service. They handle tasks from start to finish, escalating to humans only when they need help.
Think of them as digital teammates with specific expertise. They work 24/7, they don't forget, and they get better over time.
Customer Agent
Resolves customer inquiries automatically, 24/7.
An always-on AI agent trained on your knowledge base, help content, and CRM data. It handles common questions instantly - password resets, order status, how-to queries and hands off complex issues to human agents seamlessly.
Customers get immediate answers. Your team focuses on cases that actually need human expertise.
What you get:
- AI agent trained on your content
- 24/7 automated support across chat channels
- Seamless handoff to human agents with full context
- Learning from successful resolutions
- Performance analytics and improvement suggestions
Prospecting Agent
Builds qualified pipeline automatically.
An AI-powered sales development rep that researches prospects, identifies buying signals, and crafts personalized outreach in your brand voice. It monitors contacts for engagement patterns and delivers ready-to-send emails with relevant context from your CRM.
Your reps spend less time researching and more time selling.
What you get:
- Automated prospect research and company intelligence
- Personalized email drafts based on CRM data and signals
- Identification of high-priority leads based on behavior
- Brand voice consistency across all outreach
- Integration with sequences and sales workflows
Content Agent
Creates content in your brand voice.
An AI agent that generates blog posts, landing page copy, case studies, email content, and more - all based on your brand voice and existing content. Give it a topic and audience, get a publishable draft.
More content, without more headcount.
What you get:
- Blog post and article generation
- Landing page and email copy
- Case study drafts
- Brand voice training on your existing content
- Content optimization suggestions
Social Agent
Manages social media intelligently.
Creates platform-optimized social posts based on your brand identity and past performance. Recommends timing, hashtags, and content mix. No more staring at blank screens trying to write the fifteenth LinkedIn post this month.
What you get:
- Platform-optimized post generation
- Content recommendations based on performance
- Timing and hashtag suggestions
- Brand consistency across channels
- Repurposing of existing content for social
Knowledge Base Agent
Turns support conversations into self-service content.
AI analyzes your successful support interactions and identifies gaps in your help documentation. It suggests new articles based on real customer questions and generates drafts automatically. Your knowledge base improves with every ticket resolved.
What you get:
- AI-powered content gap analysis
- Article suggestions from ticket patterns
- Draft article generation
- Content optimization recommendations
- Automatic identification of trending issues
Data Agent
Answers questions about your customers.
Ask questions in plain language and get answers from your CRM data, calls, emails, and documents. No reports to build. No data exports. Just ask "Which deals are at risk this quarter?" and get an intelligent response.
What you get:
- Natural language queries about CRM data
- Analysis across contacts, deals, emails, and calls
- Instant insight generation
- Exportable findings for presentations
Breeze Studio
The control center for your AI team.
All agents are managed in Breeze Studio - where you customize, deploy, and monitor your AI teammates. Discover agents in the Breeze Marketplace, then tailor them to your specific workflows in Studio.
Configure brand voice, set approval flows, define guardrails, and build custom assistants for your unique business needs - all without code.
What you get:
Data enrichment and buyer intent signals
Your AI is only as good as your data. Breeze Intelligence automatically enriches your CRM with firmographic data, monitors buyer intent signals, and keeps your database clean and current. Better data means better AI everywhere else.
Data Enrichment
Automatically enrich contact and company records with key attributes.
When a new lead comes in, Breeze fills in the gaps - industry, revenue, employee count, social profiles, and more.
Form shortening dynamically reduces the fields visitors need to complete while still capturing full data behind the scenes. Higher conversion rates, complete lead profiles.
What you get:
- Contact enrichment: role, employer, location, social links
- Company enrichment: revenue, industry, employee range, tech stack
- Continuous data updates as information changes
- Form shortening to reduce friction while capturing data
- Access to 200M+ company and buyer profiles
Buyer Intent Signals
Know when target accounts are actively researching solutions like yours.
Track high-value companies with signals like funding announcements, job changes, and high-intent page visits.
Stop guessing when to reach out. Let intent data tell you when prospects are ready.
What you get:
- Intent signals based on website behavior
- Funding and company news tracking
- Job change alerts for key contacts
- Research intent analysis across 200K+ websites
- Automated workflows triggered by intent signals
Data Quality Management
Clean data powers better AI. Breeze Intelligence keeps your foundation solid.
AI-powered duplicate detection, formatting recommendations, and data health monitoring. Breeze identifies and fixes data issues before they compound.
What you get:
- AI duplicate detection and merge recommendations
- Bulk duplicate management
- Data formatting standardization
- Data quality overview dashboard
- Proactive recommendations for improvements
AI built into every tool
Beyond Agents and Intelligence, Breeze powers AI features embedded throughout HubSpot's tools - helping you work faster without changing how you work.
Marketing AI Features
- AI Email Writer: Generate marketing emails in seconds
- AI Blog Writer: Create blog posts from simple prompts
- Content Remix: Repurpose one piece of content across multiple channels
- Brand Voice: Train AI to write in your specific voice and style
- AI Translation: Translate content to 20+ languages automatically
- Send Time Optimization: AI-powered delivery timing for maximum engagement
Sales AI Features
- AI Email Writer: Personalized sales outreach drafts
- Meeting Assistant: Preparation, notes, and follow-up tasks automated
- Conversation Intelligence: Call analysis, coaching insights, objection tracking
- Guided Actions: AI-recommended next steps based on deal context
- Sales Meeting Notetaker: Automatic transcription and summarization
Service AI Features
- AI Reply Suggestions: Contextual response recommendations for agents
- Conversation Summaries: Instant context for escalations and handoffs
- Knowledge Gap Detection: Identify missing help content automatically
- Chatbot with AI: Intelligent conversation routing and resolution
Content AI Features
- AI Website Generator: Generate pages from prompts
- AI Image Generation: Create custom visuals for any content
- Adaptive Testing: AI-optimized A/B testing
- SEO Recommendations: Content optimization suggestions
AI that works because it's connected
The real power of Breeze isn't any single feature - it's how everything works together. When your AI assistant, autonomous agents, and data enrichment all share the same CRM foundation, the whole becomes greater than the sum of parts.
Marketing + Breeze
Content Agent creates blog posts in your brand voice. Social Agent distributes them across channels. Breeze Intelligence identifies which companies engage. Marketing Hub nurtures them automatically. Email Writer generates personalized follow-ups.
Every piece of content is informed by CRM data. Every campaign learns from what's working.
Sales + Breeze
Breeze Intelligence enriches new leads instantly with firmographic data. Prospecting Agent researches and engages qualified prospects. Conversation Intelligence analyzes calls for coaching opportunities. Data Agent answers questions about pipeline health.
Your reps focus on relationships and closing - not research and admin.
Service + Breeze
Customer Agent handles tier-1 inquiries 24/7 without human intervention. Knowledge Base Agent turns successful resolutions into help articles. Breeze Assistant helps agents with complex cases. Conversation Intelligence surfaces trends and coaching opportunities.
Every interaction makes the system smarter. Every resolution improves self-service.
How to access Breeze
Breeze capabilities are included throughout HubSpot's products - some free, some in premium editions. Here's what's available at each level:
Breeze Assistant
Breeze Agents
| Capability | Availability |
|---|---|
| Data Agent | Any Starter-edition product |
| Social Agent | Marketing Hub Professional/Enterprise |
| Personalization Agent | Marketing Hub Professional/Enterprise |
| Content Agent | Content Hub Professional/Enterprise |
| Prospecting Agent | Sales Hub Professional/Enterprise |
| Closing Agent | Sales Hub Professional/Enterprise |
| Customer Agent | Service Hub Professional/Enterprise |
| Knowledge Base Agent | Service Hub Professional/Enterprise |
Breeze Intelligence
Embedded AI Features
HubSpot Credits
Some Breeze Agents consume HubSpot Credits based on usage = a credit-based system that lets you scale AI to your needs.
- Customer Agent: 100 credits per conversation
- Prospecting Agent: 100 credits per month per contact
- Data Agent: 10 credits per prompt response
- Other features are included in your subscription. We can help you understand credit usage based on your expected volume.
AI works when it's set up right
Breeze is powerful. But power without expertise is just potential. The difference between "interesting AI demo" and "AI that actually drives results" is how it's configured, trained, and optimized for your specific business.
That's where we come in.
AI Strategy
Before you turn anything on, we help you identify where AI will actually make a difference. Which workflows to automate. Which agents to deploy. What outcomes to measure. Not every AI feature is right for every business - we help you focus on what matters.
Implementation
We configure Breeze properly from day one. Training Customer Agents on your content. Setting up Prospecting Agent workflows aligned to your sales process. Connecting Intelligence to your target markets. Done right, not done fast.
Optimization
AI gets smarter over time - but only if someone's paying attention. We monitor performance, refine configurations, and ensure your AI investment keeps delivering. Regular reviews, ongoing improvements.
+Training
Your team needs to know how to work with AI, not against it. We train your marketing, sales, and service teams to leverage Breeze effectively - getting value from day one, not six months from now.
Common questions about Breeze
It depends on the feature. Breeze Assistant is available to all HubSpot users. Most Breeze Agents require Professional or Enterprise editions of the relevant Hub. Some features consume HubSpot Credits based on usage. We can map out exactly what's included in your current subscription and what would require upgrades.
Breeze is built on your CRM data - it knows your customers, their history, and your business context. Generic AI tools start from zero with every conversation. When Breeze Assistant helps you write an email to a prospect, it already knows their company, their engagement history, and their deal stage. ChatGPT would need you to explain all of that manually.
No. Breeze is designed for regular business users. The Assistant works through natural language - just ask what you need. Agents are configured through visual interfaces, not code. More advanced customization in Breeze Studio may benefit from expert guidance - that's where we help.
Yes. HubSpot has built-in security measures, transparent data handling policies, and control over how AI uses your data. You can configure guardrails, approval workflows, and limits on what AI can access. Visit HubSpot's AI Trust page for detailed information on their approach to AI safety.
Basic Breeze features work immediately - Breeze Assistant is available as soon as you log in. Configuring agents takes more time. Training a Customer Agent on your knowledge base might take a few days. Setting up Prospecting Agent workflows with proper targeting could take 1-2 weeks. Full Breeze implementation across marketing, sales, and service typically takes 4-8 weeks.
Many HubSpot users haven't activated their Breeze capabilities yet. We can audit your current setup, identify which Breeze features are available to you, and help you start getting value from AI without adding cost. Often, the AI is already there - it just needs to be turned on and configured.
Yes. Breeze supports multiple languages for content generation, customer interactions, and analysis. AI translation features can automatically translate content to 20+ languages. Customer Agent can handle conversations in multiple languages when properly trained.
Each Breeze capability includes analytics. Customer Agent shows resolution rates and escalation patterns. Prospecting Agent tracks engagement and meetings booked. Content Agent measures content performance. We help you define the right metrics upfront and build dashboards to track AI impact on your business outcomes.
Ready to put AI to work in your HubSpot?
Breeze is the most integrated AI available for marketing, sales, and service teams. But integrated doesn't mean automatic. Getting real value requires understanding your workflows, configuring agents properly, and training your team to work with AI effectively.
Let's talk about what Breeze can do for your specific business.