HubSpot Commerce Hub gives your sales team AI-powered tools to create quotes in seconds, automate billing, and collect payments - without leaving HubSpot. Close deals faster. Get paid sooner. See revenue clearly.
If you run a growing B2B company, or work in one, you have probably lived through some version of this yourself:
Your rep closes the verbal agreement. Then comes the quote. They scramble to find the right template, look up pricing, calculate discounts, and manually assemble line items. Hours pass. Sometimes days. By the time the quote reaches the buyer, the excitement has faded. Competitors have made contact. Momentum is lost.
The hardest part of the sale shouldn't be the paperwork.
Quotes in one system. Approvals over email. Contracts in DocuSign. Invoices in QuickBooks. Payments through Stripe. Nobody has the full picture. Finance asks sales about deal terms. Sales can't find the signed contract. Leadership wants revenue reports but the data is in five different places.
When the process is fragmented, revenue falls through the cracks.
Your buyers purchase software subscriptions with one click. They pay invoices from their phone. They expect digital signatures and instant receipts. But your B2B sales process still involves PDFs, manual follow-ups, and "let me check with accounting."
If buying from you feels harder than buying from your competitors, you'll lose.
These aren't separate problems - they're symptoms of the same root cause: revenue processes scattered across disconnected tools and handoffs that depend on human memory.
Most sales teams try to solve these symptoms one at a time. A quoting tool here. DocuSign there. Invoices in accounting software. Payments through a separate processor. Each tool does its job, but now closing a deal requires logging into five systems, and nobody can answer "what's the status of that payment?" without checking three places.
The more tools you add, the more friction you create between "yes" and "paid" - and the more deals die in the paperwork.
The prospect says yes. The rep celebrates - then opens the quoting tool. They spend 45 minutes finding the right template, looking up pricing, and manually entering line items. The quote goes out Thursday afternoon.
Monday, the prospect asks a question about the payment terms. The rep doesn't know - that's in the contract template, which is in a different system. They email finance. Finance responds Tuesday.
Wednesday, the prospect is ready to sign. But the e-signature tool is disconnected from the CRM, so the signed contract sits in DocuSign while the deal stays at "Contract Sent" for three days until someone remembers to update it.
Two weeks later, finance asks why the invoice hasn't been paid. Nobody realized the invoice was never sent - it was supposed to happen automatically, but the systems don't talk to each other.
The deal closed. But it took three times longer than it should have, and the customer's first experience with your company was confusion and delays.
Your sales team doesn't need more tools. They need one platform that takes a deal from "yes" to "paid" without friction - for them or for the buyer.
Commerce Hub isn't just CPQ software. It's the complete quote-to-cash process built into your CRM. AI generates quotes from deal data. E-signatures close contracts. Invoices go out automatically. Payments come in directly. All connected. All visible. All in HubSpot.
One platform. From proposal to payment. No handoffs, no delays.
Breeze generates branded quotes in seconds using deal context. Cover letters write themselves. Line items populate automatically. Reps spend time selling, not formatting documents.
Commerce Hub lives in HubSpot - the same place your deals, contacts, and pipeline live. No integrations to maintain. No data to sync. Quote, bill, and track revenue from the deal record.
Buyers review, sign, and pay from a single page. No downloading PDFs. No printing and scanning. Mobile-friendly checkout. Digital signatures. The experience they expect from any modern purchase.
See the entire revenue lifecycle in one place. Quote status. Payment status. Subscription renewals. Revenue reports. Finance and sales finally speak the same language.
AI-powered configure-price-quote tools that pull from your product catalog and deal data. Branded templates. Automatic calculations. Approvals that don't slow you down.
From one-time invoices to recurring subscriptions, Commerce Hub automates billing so finance spends less time chasing payments.
Accept credit cards, debit cards, and ACH payments directly through HubSpot. Buyers pay how they want. You get paid sooner.
Unified reporting across quotes, invoices, payments, and subscriptions. Finance and sales finally have the same numbers.
AI-powered configure-price-quote tools that pull from your product catalog and deal data. Branded templates. Automatic calculations. Approvals that don't slow you down.
From one-time invoices to recurring subscriptions, Commerce Hub automates billing so finance spends less time chasing payments.
Accept credit cards, debit cards, and ACH payments directly through HubSpot. Buyers pay how they want. You get paid sooner.
Unified reporting across quotes, invoices, payments, and subscriptions. Finance and sales finally have the same numbers.
Breeze is HubSpot's AI - built into Commerce Hub to eliminate the busywork between "yes" and "paid." Generate quotes instantly. Answer buyer questions automatically. Focus on deals, not documents.
One click creates a complete quote - cover letter, line items, pricing, terms. Breeze pulls context from the deal record to personalize every proposal automatically.
Breeze writes personalized cover letters and business case summaries based on deal context, buyer industry, and conversation history. Professional proposals without the writing.
An AI agent that appears on quote pages to answer buyer questions 24/7. Pricing questions, product details, terms clarification - handled instantly so deals don't stall waiting for a rep.
Based on deal size, customer history, and win rate patterns, Breeze suggests optimal pricing and discounting. Reps close faster with data-backed recommendations.
When quotes are viewed but not signed, Breeze suggests follow-up actions based on buyer behavior. Know exactly when and how to re-engage.
Commerce Hub isn't a standalone tool. It's built into HubSpot's customer platform - connected to Sales Hub, Marketing Hub, and Service Hub. Deals flow into quotes. Quotes become invoices. Payments update customer records. Everything connected.
From pipeline to payment in one system.
Deals in Sales Hub become quotes in Commerce Hub with one click. Deal properties populate quote fields. When quotes are signed and paid, deal stages update automatically. No manual handoffs. No status meetings to sync systems.
Sales ops finally has accurate revenue data without chasing reps.
Know which marketing drove revenue.
When a lead converts to a customer via Commerce Hub, the full journey is visible. Which campaign brought them in? Which content influenced the deal? Revenue attribution connects marketing effort to actual payments.
Prove marketing ROI with closed-loop reporting.
Customer context for every interaction.
Service reps see payment history, subscription status, and invoice history on the customer record. When a customer calls about a billing question, the answer is one click away. No transferring to accounting. No "let me check and call you back."
Support becomes faster and customers stay happier.
HubSpot uses a tiered pricing model where each Hub comes in several tiers:
Free Tools: Limited features, completely free.
Starter: Essential features for small teams.
Professional: Full automation and advanced features.
Enterprise: Advanced permissions, customization and scale.
The right tier for you depends on your company's size, complexity and the features you need.
Very small teams testing HubSpot, or companies with minimal needs
Limited contacts, limited features, no automation, HubSpot branding on forms and emails
Important detail: HubSpot's free CRM is genuinely useful—not just a trial. Many companies use it for years before upgrading.
Small businesses getting started with structured marketing and sales
Starting at $20/month per seat for most Hubs
Important detail: Starter is a significant upgrade from Free, but lacks the automation and advanced features that growing companies usually need.
Growing companies ready to scale their operations
Marketing Hub Professional starts at $890/month, Sales Hub Professional at $100/month per seat
Important detail: Professional is where most B2B companies see real ROI. This tier unlocks workflows, sequences, custom reports, and the features that actually transform how you work.
Larger organizations with complex needs
Marketing Hub Enterprise starts at $3,600/month, Sales Hub Enterprise at $150/month per seat
Important detail: Enterprise isn't just "more of Professional"—it unlocks features that only make sense for larger, more complex organizations.
Sales Hub, Service Hub, and Commerce Hub charge per seat at Professional and Enterprise tiers. Each person who needs full functionality needs their own paid seat.
However, you can have unlimited free "View-Only Seats" for people who just need to see data without editing.
Marketing Hub pricing scales with your database size—specifically, the number of "marketing contacts" you're actively emailing or targeting with ads. Non-marketing contacts are free.
This means you can store your entire customer database without paying extra, as long as you're not marketing to all of them.
HubSpot offers bundles that combine multiple Hubs at a discount. The "Customer Platform" bundle includes all Hubs together.
Some tiers require paid onboarding from HubSpot or a certified partner. This isn't optional—it's built into the purchase.
The license price is only part of the investment. Implementation, training and ongoing optimization matter just as much for success.
Companies that buy HubSpot planning to „figure it out ourselves“ often end up with underused portals and poor returns. Companies that invest in a proper setup with a certified partner typically see results much faster.
Commerce software only works when it fits your sales process - your products, your pricing, your approval workflows. Too many companies buy Commerce Hub and end up with quote templates nobody uses, approval bottlenecks that slow deals, and payment processes that confuse buyers.
We're here to make sure that doesn't happen.
We've implemented Commerce Hub for B2B companies selling everything from software subscriptions to professional services. We know how to structure product catalogs, design approval workflows that don't create bottlenecks, and build quote templates that actually get used.
Before we configure anything, we map your current quote-to-cash process. Where do deals stall? What causes pricing errors? Why do invoices go unpaid? Technology should remove friction - not add new steps.
The best CPQ is the one reps actually use. We build Commerce Hub implementations that make quoting faster than whatever workaround reps are using today. Adoption happens because the new way is genuinely easier.
We know sales teams are skeptical of new tools - especially ones that touch their deals. We build Commerce Hub implementations that feel like an upgrade from day one, not another system to learn.
"We had Mailchimp for email, Hootsuite for social, and Google Ads running separately. Six months after implementing Marketing Hub with Buldok, we can finally see which campaigns actually drive pipeline — not just clicks and opens."
"The implementation was faster than we expected — we were running automated nurture campaigns within 4 weeks. But what really made the difference was having a partner who understood our B2B sales process."
HubSpot Marketing Hub customers see:
Commerce Hub is built natively into HubSpot - not bolted on. Quotes, invoices, and payments connect directly to deals, contacts, and the CRM. There's no integration to maintain, no data sync to troubleshoot.
It's also designed for speed and simplicity. Legacy CPQ tools are powerful but complex - they often require dedicated admins and lengthy implementations. Commerce Hub is designed for sales teams to use immediately, with AI that generates quotes in clicks rather than configurations that take months.
Commerce Hub works best alongside Sales Hub - quotes generate from deal records, and the combined experience is seamless. But Commerce Hub can be used independently if you primarily need invoicing, payments, or subscription management.
For most B2B sales teams, the Sales Hub + Commerce Hub combination delivers the most value.
Breeze Closing Agent is an AI that appears on your quote pages. When buyers are reviewing a quote, they can ask questions - about pricing, terms, product details, or anything else. The agent answers instantly using your sales materials and knowledge base.
It's like having a sales rep available 24/7 on every quote, removing the friction of "let me get back to you on that" that stalls so many deals.
Commerce Hub supports two payment processing options: HubSpot Payments (native processing) and Stripe (connect your existing account).
HubSpot Payments is available in the US, UK, and Canada. Stripe is available wherever Stripe operates. Both support credit cards and ACH/bank transfers.
Yes - subscription management is a core feature. Set up recurring billing at any frequency (monthly, quarterly, annual, custom). Payments process automatically. Failed payments retry automatically. Track MRR, ARR, and subscription health directly in HubSpot.
You define approval rules based on any criteria - discount percentage, deal size, product type, customer segment, or custom properties. When a quote triggers a rule, it routes to the appropriate approver(s) automatically.
Approvers can approve or reject from email or within HubSpot. Reps see real-time status. The whole process is tracked for audit purposes.
Basic setup (product library, quote templates, payment processing) takes 1-2 weeks. Full implementation with custom approval workflows, accounting integrations, and team training typically takes 4-6 weeks.
You'll be creating and sending quotes before the full implementation is complete.
Commerce Hub charges a small platform fee per transaction for using the quote-to-payment tools: 0.5% with HubSpot Payments (capped at $10 for ACH transactions) or 0.75% with Stripe. This is in addition to payment processing fees from your processor.
For new customers, HubSpot Payments platform fees are waived for the first 60 days.
The best quote-to-cash process is the one that removes friction - for your sales team and your buyers. Let's talk about how Commerce Hub can streamline your revenue lifecycle.
